Maiyet honoured for ‘social good’ practices

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Maiyet honoured for ‘social good’ practices

November 4, 2019 | News | No Comments

London – US-based fashion brand Maiyet, known for it celebration of rare
artisanal skills from places such as India, Indonesia, Italy and Peru, has
been awarded the coveted Butterfly Mark for its committed to quality,
craftsmanship and responsible sourcing.

Awarded by Positive Luxury, the organisation that communicates and
celebrates luxury brands’ sustainable actions, the Butterfly Mark is a seal
of approval that enables consumers#### Title to recognise a brand as being
trustworthy, as well as showcasing a brands commitment to people and the
plant, through sourcing traceability policies and community development
activities.

Positive Luxury CEO and co-founder Diana Verde Nieto said: “The
commitment Maiyet has to supporting master craftsmanship worldwide and
putting social good and ethical sourcing at the heart of their business,
whilst upholding the quality and aesthetics of a luxury fashion brand, is
incredible. The brand is proof that doing good and doing well can go hand
in hand.”

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Maiyet CEO and co-founder Paul van Zyl added: “We are deeply supportive
of Positive Luxury’s ambition to recognise global luxury brands who are
committed to positive and sustainable social change, and we are honoured to
have been awarded the blue butterfly mark as a symbol of our
partnership.”

Other fashion brands who have been awarded the Butterfly Mark include
Alexander McQueen, Ada Zanditon, Abury Collection, Beach Candy and Beulah
London.

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