Alberta Ferretti opens Russian flagship

Italian designer Alberta Ferretti has opened another Russian flagship store. Her second store in that country, it is located in Kaliningrad, an up-and-coming Russian shopping destination. The new store also carries the Philosophy by Ferretti range.

The Ferretti boutique is franchised to 000 Status, the company’s Russian partner, which also opened a Moscow store with Aeffe, the company that controls the brands Alberta Ferretti, Moschino and Pollini.

A spokeswoman for the company told WWD that the opening “confirms the potential of the Russian market, which is developing exponentially”. During the fall/winter 2006 collection, Russian buyers represented 4.5 percent of Ferretti sales, up from 3.3 percent last year. Russian exports accounted for 7.2 percent of the total, up 1.7 percent from the year before.

The spokeswoman also pointed out the multinational character of the city, with inhabitants as diverse as Russians, Byelorussians, Ukranians, Armenians, Germans and Poles. Although Russian, it is separated from the country by Lithuania and Latvia and is a tax-free zone. Furthermore, it is Russia’s only port on the Baltic Sea.

The company has five Alberta Ferretti stores, five Philosophy stores and 12 boutiques that carry both collections.

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