#LoveNotLandfill launches popup store with Depop
September 7, 2019 | News | No Comments
Last weekend, the eco fashion campaign #LoveNotLandfill launched a
Popup store experience in the Carnaby, London, together with the online
fashion marketplace Depop. A number of popular depop sellers were present
to meet their followers in this 4-day event, where a collection of
pre-loved and vintage fashion items were showcased.
Click Here: Crystal Palace Shop
UK consumers have an affinity for buying clothes on mobile devices,
averaging six hours per week researching and purchasing fashion online, as
reported by the Business of Fashion. This event aimed to bring back the
human interaction and the tactile experience of touching in the shopping
process, which helps to reduce returns and disposal of garments, says the
organisers from #LoveNotLandfill in a statement.
Instructions: click on the icons on the photo for a walkthrough of the
pop-up experience.
Adwoa Owusu Darko, who is @minisworld on the depop platform, said she
has been a seller on Depop for three years, inspired by the community. “A
bit of my creativity and my personality is being worn by someone else.
Buying preloved is an easy way to reduce waste – I’ve been making more of a
conscious effort to educate my buyers and change my processes to be more
sustainable too.”
Depop is a fashion marketplace app, and a creative platform where people
can buy, sell and discover fashion items. It currently serves about 13
million people. #LoveNotLandfill is a campaign targeting young Londoners to
reduce waste in fashion. It is supported by EU Life and is part of the
European Clothing Action Plan (ECAP).
Photo Credits: #LoveNotLandfill
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