Moschino & Coolio for Venice Carnival

Whether it is collaborating on art projects or going green, fashion brands are always on the look out for new tie ins. Together with US rapper Coolio, Italian designer label Moschino found its new challenge in the Venice Carnival. Traditionally, the world famous Venetian Carnival starts its swing with the ‘Flight of the Dove’ ceremony. Normally white birds would be released from the top the bell tower to open the Carnival. This year the opening ceremony was symbolised by musician Coolio dressed in a white Moschino creation and referred to as ‘The Flight of the Angel’. Moschino known for its creative approach using fantasy in their designs and window displays, brought the ceremony to life through the conceptualisation of the Angel’s dress. High up in the air giant golden letters formed the word ‘ANGELO’ and US singer went for an actual flight. From the bell tower, Coolio descended to the San Marco Square to join the two central characters of the carnival; Doge and his wife who following the tradition await the Angel’s arrival on the Square.

Moschino’s creative and unconventional approach towards fashion translates into its advertising and branding. The Moschino perfume ‘I Love Love’ campaign for example features the model in a surrealistic dreamy surrounding, and the brand’s website takes you on a fantasy board game journey with gooses dressed in the Union Jack. Moschino S.p.A. is part of the Aeffe Group.

Image: Moschino

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