The September issues of fashion magazines are by far the biggest of the year, bursting with new looks to start the season, and more importantly showcasing page after page of advertising campaigns from the worlds more desirable labels luring readers to buy into their must-have image. This year it seems high end fashion has lost its spot at the top of the barometer, and the all-important September issues are almost as skinny as the models inside.

Whilst the recessionista has earnestly been replacing her expensive designer habit for high street replicas for many months, magazines have been less adaptive to profiling recession shopping. Publications such as British Vogue – who brought back their lauded ‘More Dash than Cash’ pages – are keen to promote they are in tune with the current economic climate – but main fashion stories and magazine covers are still primarily dedicated to the handful of brands who can afford to take out expensive advertising.

Avid readers of fashion magazines will know that September issues are like the bible of monthly glossies, yet the issues on the shelves are relatively svelte, filled with newly frugal fashion advertisers, who are slashing their budgets in the recession, experimenting with putting more ad dollars to use on the Web, and utilising social networking sites, a relatively inexpensive communication tool to reach a plethora of young shoppers.

High-end fashion brands are still buying ads in the glossy pages but you will have noticed that the double page spread has become a single page and more importnatly that there are less ads filling the pages. So too, less fashionable brands, such as automobiles and corporate companies, who once were banished to no-man’s land in the back of the magazine, these days are notching up prime pages in the magazine’s highest read sections.

With ad pages dropping like flies for some publications, American Vogue fell to 427 ad pages in September, down 36 percent from last year; Teen Vogue tumbled to 136 pages, down 31 percent; and W lost the most ad pages out of any Conde magazine, down 53 percent to 185 ad pages.

For comparison’s sake, Elle will carry 21 fewer pages in September at 327 total, and Harper’s Bazaar is estimated to run between 275 and 285 pages, or about 25 percent fewer pages.

Let’s hope once the recession eases fashion will be back on the agenda and advertising will return to its glory days of the early noughties. Somehow it feels as if the world’s priorities have changed and even for brands who are consistently performing, excessive flaunting of luxury goods is not likely to be at the top of consumers’ agenda. It will be interesting to see how fashion and advertising adapts to the new world order.

Image: US Vogue September issue
Source: WSJ

In comparison to the same period of the previous year, luxury group Bulgari recorded a turnover of 396.4 million Euro (-21.7% at current exchange rates and -28.9% at comparable exchange rates), an operating loss of 32 million Euro and a net loss of 40.5 million Euro. The directly from store own brands performed stronger than the wholesale channel, and went up 3.3% at current exchange rates compared to the same period of the previous year. The quarter just ended, progressively proved to be better than the first quarter 2009. Albeit the difficult market a profit was recorded in the month of June. All product categories continued to record a drop in sales during the second quarter. Jewellery posted a 24.7% drop; watches 36.2%; accessories 37.5% and perfumes 20.4%.

Through intensive de-stocking in the wholesale channel, Bulgari penalized sales performance during the second quarter. A partial exception is the perfumes category, which recorded a significant increase in orders from third party distributors, resulting that the division’s turnover in the month of June 2009 went up over June 2008.

All geographical areas in the second quarter as well posted a sharp slowdown in sales. The United States (-51.6%) and Japan (-42%) suffered downturns compared to the previous quarter. Europe posted an overall 22.7% decrease, improving slightly over the -25.5% of the first quarter. The directly owned stores recorded significant growth in the major countries during the period considered compared to the same period of the previous year, except for Spain.

Francesco Trapani, Chief Executive Office of the Bulgari Group, commented: “The results of the second quarter, which improved compared to the previous quarter and are particularly encouraging in terms of growing performance of the directly owned stores, demonstrate that Bulgari is basically attaining its cost control, investment and working capital goals that were previously announced and have been diligently pursued since the beginning of the year, and that the company’s product portfolio continues to meet the favour and taste of its customers.”

Bulgari is one of the global players on the luxury market. In 2008 the Group posted a turnover of 1,075.4 million Euro. Bulgari relies on a exclusive stores network with 268 stores it the world of which 167 as directly owned stores.

Image: Bulgari monologo ring

Brands are being reminded that the customer experience and complaint resolution is still the most important factor for shoppers after new research by reveals that stock availability and staff attitudes were more important than price. 800 exit interviews were conducted in August and September 2009 outside 10 major retailers in high street and out of town locations and the findings have revealed that products being out of stock was the respondents top peeve, with 42% stating it was the most annoying aspect of their typical shopping experience.

Graeme Crossley, CEO of Brand Reputation, the brand management agency that commissioned the research, believes their findings prove that even in the current economic climate, Brands must continue to focus and invest in customer complaint resolution is they are to succeed. “What is clear is that no matter how good an experience a brand provides, customer complaints will always exist. The way a complaint is resolved is critical to the reputation of your brand. Successful Brands proactively demonstrate a genuine desire to resolve the problem and explain the steps they take to resolve the customer’s problems.

Crossley is recommending that Brands implement a Severity Index and resolve the most severe complaints first. He also suggests that Brands should invest more in the dialogue with the customer and less in compensating the customer. “Customers want to feel that they have been listened to and recognised – it isn’t just about money – in our experience customers with a genuine problem will be happy to accept a lower value of compensation if they feel they have been listened to. Demonstrate that you are listening. Show that you understand. Ask the customer how they would like the matter to be resolved. “

“If you can show that you have listened and made it clear that you have taken action then you have the opportunity to generate advocacy – if you go “over and above” the customer’s expectation then customers will advocate your brand more than they would have before they had the problem,” says Crossley.

Click Here: Cheap Golf Golf Clubs

Image: Customer Service
Source: Brand Rep, Retail Bulletin

Whilst Iceland’s Eyjafjallajokull volcano continues to send ash into the air, the global debate on the future of the retail industry is postponed until October. Due to the international travel chaos industry leaders from across the globe won’t be able to meet in Berlin this week for the World Retail Congress.

The Congress is postponed until October, as the international programme of speakers and participants struggled to reach Berlin ahead of the scheduled first day on Wednesday. Organisers are hopeful that most speakers will be able to participate when the Congress convenes later this year. Scheduled speakers included Dr. Eckhard Cordes, Chairman & CEO Metro Group; Angela Ahrendts, CEO of Burberry; Hans Schmitt, Senior Vice President, Hugo Boss; Philipp Schindler, Vice President Google; Sarita Nayyar, Head of Consumer Industries World Economic Forum USA; Mindy Grossman, CEO HSN Inc; and Laura Wade-Grey, CEO Tesco.com.

As previously planned, the Congress will take place in Berlin, with confirmed dates for October 2010 to be announced. The Congress is organised by Emap Communications, in association with Deloitte, MasterCard and Oracle.

Click Here: Kenzo Women’s New Collection

Jewellery designer Emma Chapman will design a range of jewellery to tie into the Indian Portrait exhibition at the National Portrait Gallery coming March. Known for her opulent designer gemstone jewellery, Emma Chapman takes her inspiration from her travels to the Far East and ancient Regal Eras, and then gives the designs a contemporary twist.

The commissions for the National Portrait Gallery include her Celestial Earrings in lapis lazuli, turquoise and crysophase in 22ct gold vermeil, which are inspired by the Mandala, a form of ancient ritualistic geometric designs used in Buddism and Hinduism, which have mystical significance. It also includes her Navratna Pendant – Navratna is believed in Indian mythology to safeguard against all misfortune, ward off danger and remove obstacles in life. Each petal of the pendant represents the positive aspects of the key planets and contains different gemstones.

The Indian Portrait Exhibition 1560-1860 opens in March and tells the story of the Indian Portrait over three centuries. It explores the way in which Indian artists have approached the depiction of the human form and the changing role of portraiture in Indian history.

The winner of the 2nd Mango Fashion Awards Lee Jean Youn, has designed a limited edition capsule collection for the brand. The collection just launched and embodies a blend of simplicity and romance, combining traditional elements of the Orient with a hint of European rock chic. It is made up of 11 pieces that include tailoring, evening dresses, washed silk trousers, and a couple of key accessories.

Lee Jean Youn won the Mango Fashion Awards last year, winning a prize of 300,000 Euros, which is the largest prize to date for a competition like this. The third edition of the awards has just launched, with the 10 finalists to be announced.

Naomi Campbell brought world-famous supermodels, singers, actors and vips together to raise money for the White Ribbon Alliance and Haiti’s women and children victims with her Fashion For Relief charity in London. Showing a covetable collection of dresses donated by leading fashion houses, each piece was later auctioned to raise money. An Alexander McQueen dress worn by Kate Moss raised £100k and was bought by Sir Philip Green. A series of Lotus cars were also auctioned, as were jewellery by designer Stephen Webster.

Dame Shirley Bassey, Girls Aloud, Eva Herzegovina, David Walliams, Gerri Halliwell, Emilia Fox and Ronny Corbett all modeled the clothes that went to auction. Trudie Styler hosted the event, which was opened by Sarah Brown, a patron of the charity.

Click Here: COLLINGWOOD MAGPIES 2019

CPH Vision showcases the best contemporary womenswear brands and focuses on Scandinavian design, feminine fashion and up-and-coming designers. With a more focused profile and stronger identity CPH Vision will now only be exhibiting womenswear designers as well as presenting a more high-profile and design-driven portfolio. We are happy to give you a sneak preview of some of the amazing new brands exhibiting at CPH Vision for the first time. At the same time, we are thrilled to welcome some of our old friends back.

Cacharel
The high-end French fashion house Cacharel, which was founded in 1962, is an internationally renowned company, well-known for its iconic products. Cacharel is exhibiting at CPH Vision for the first time and blends in perfectly with the feminine and romantic approach so characteristic of the fair. Among iconic must-haves that originally profiled the brand are the Liberty, the crepon and the simple shirt for women – so keep an eye on the upcoming collection to see the reinvented and newly interpreted pieces.

Pennyblack
Also on board at CPH Vision for the first time is Max Mara’s younger sister, PennyBlack. Founded in 1978, PennyBlack has a strong international appeal and is constantly growing in Europe, Central Asia, the Fair East and South America. Aimed at the outgoing, self-confident woman, who seeks a sophisticated, but easy-to-wear high-quality style, PennyBlack offers an up-to-date style in line with current trends. To enhance the brand, PennyBlack is divided into the Black, Grey and Pink labels which aim to dress a woman stylishly every hour of her day.

Twist & Tango
Back at CPH Vision is the Swedish brand Twist & Tango which aims for simple, yet stylish ‘everyday clothes’ based on the key concepts of fun, personal style and femininity. Taking the ‘wardrobe perspective’ as its starting point in each collection, every piece is ultimately wearable on its own. Ever since its launch in 1995, all the Twist & Tango products have been manufactured in a way that is environmentally and socially sustainable. The company works very closely with all its suppliers to make sure that standards meet their stringent requirements.

Maria Westerlind
The Westerlind brand was founded in Sweden in 1984 by Maria Westerlind’s grandparents and was taken on by Maria who established Maria Westerlind in 2003. With her heritage and roots as inspiration, Maria focuses on high-quality design with European fabrics and production in Italy and core markets such as Scandinavia, Benelux and Germany. With an emphasis on vibrant colours and interesting patterns, her signature pieces are dresses, skirts, coats and knits.

Benedikte Utzon
At CPH Vision, one of the oldies, but goodies is Benedikte Utzon. As a member of the Utzon family of furriers, designers and architects, Benedikte was born and brought up with creativity all around her. In 1995 Benedikte felt ready to introduce her own label with a feminine contemporary mixture of classic and raw designs for the fashion-conscious woman. Benedikte Utzon is stocked by all major Danish fashion boutiques and department stores.

More news will follow next week! For press enquiries & images please contact Fernanda Palmeiro [email protected]

Click Here: new zealand rugby team jerseys

Boxing gloves, high tech parkas, sports bras and goggles. These are just
some of the items that will go on sale next week at H&M across the UK for
its latest designer collaboration with Alexander Wang.

FashionUnited will cover the launchlive from London

FashionUnited will be in-store on its opening day, following the first drop of the
collection on the shop floor and talking to customers and store personnel.

Earlier this month the collection was unveiled in New York to rave reviews,
mixing Wang’s sport luxe aesthetic with graphic detailing and technical
fabrics that will work for the H&M customer.

Neoprene sweaters, quick-dry t-shirts, bold slogans and lots of mesh, the
collection is designed to take you from gym to town or perhaps the other
way around.

Elsewhere customers can expect logo tunic dresses, leather heeled boots as
well as a sports accessories, including a yoga mat, boxing gloves and
drinking bottle,

This is the Swedish fashion giant’s tenth designer collaboration.
Click Here: Cheap Chiefs Rugby Jersey 2019

You could forgive fashion king Giorgio Armani the absence of capes at his
Emporio show Friday, after pop diva Madonna blamed one of his creations for
her fall at the Brit Awards this week.

The white-haired grandfather of fashion looked unrepentant as he took his bow
for a lively autumn/winter 2015 collection based on a palette of soft blues,
vibrant pinks, reds and purples, rounded off with a host of bewitching black
looks.

Those cursed with unshapely ankles are in trouble: this winter it’s all about
slim-cut trousers which stop short, leaving a glimpse of bare skin —
no cheating
with tights mind! — before the masculine, patent leather shoe below.

Red or black butterfly bows adorned shoulders on high-waisted jackets and the
front of full-waisted coats, or were transformed into earrings. Bags were
tiny, closed with a metal clasp and worn on long chains under furry gilets
or with long frill straps, with classic clutches for the evening.

Among the trends emerging at Milan fashion week is the bedroom look, with Gucci
producing furry slippers and Fendi showing off a duvet dress — and Armani
did not disappoint, unveiling a pink coat with dressing-gown overtones.

The fat effect is also going large, though Armani took a softer
approach, offering
just two short-sleeved blue and red dresses in fur and wool, which hung out
from the frame down to the knee.

Shoes were shiny in electric reds, purples and blues, with only a pair
of sensible
wide-heeled high heels for special events — which should rule out any
further stumbles by celebrities dressed by the 80-year old fashion lord.

Madonna blamed her Armani cape for her tumble off the stage at the Brit Awards
on Wednesday, after she was unable to untie it during an act. “Armani
hooked me up! My beautiful cape was tied too tight!” she said on Instagram.

The Emporio collection may have been free of dangerous garments, but with the
Giorgio Armani show still to come on Monday, there is time for perilous capers
yet. (AFP)

Click Here: Maori All Blacks Store