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You could forgive fashion king Giorgio Armani the absence of capes at his
Emporio show Friday, after pop diva Madonna blamed one of his creations for
her fall at the Brit Awards this week.

The white-haired grandfather of fashion looked unrepentant as he took his bow
for a lively autumn/winter 2015 collection based on a palette of soft blues,
vibrant pinks, reds and purples, rounded off with a host of bewitching black
looks.

Those cursed with unshapely ankles are in trouble: this winter it’s all about
slim-cut trousers which stop short, leaving a glimpse of bare skin —
no cheating
with tights mind! — before the masculine, patent leather shoe below.

Red or black butterfly bows adorned shoulders on high-waisted jackets and the
front of full-waisted coats, or were transformed into earrings. Bags were
tiny, closed with a metal clasp and worn on long chains under furry gilets
or with long frill straps, with classic clutches for the evening.

Among the trends emerging at Milan fashion week is the bedroom look, with Gucci
producing furry slippers and Fendi showing off a duvet dress — and Armani
did not disappoint, unveiling a pink coat with dressing-gown overtones.

The fat effect is also going large, though Armani took a softer
approach, offering
just two short-sleeved blue and red dresses in fur and wool, which hung out
from the frame down to the knee.

Shoes were shiny in electric reds, purples and blues, with only a pair
of sensible
wide-heeled high heels for special events — which should rule out any
further stumbles by celebrities dressed by the 80-year old fashion lord.

Madonna blamed her Armani cape for her tumble off the stage at the Brit Awards
on Wednesday, after she was unable to untie it during an act. “Armani
hooked me up! My beautiful cape was tied too tight!” she said on Instagram.

The Emporio collection may have been free of dangerous garments, but with the
Giorgio Armani show still to come on Monday, there is time for perilous capers
yet. (AFP)

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“And the award for design goes to Jonathan Christopher,” said Adriano
Goldschmied, ‘the Godfather of denim,’ to a screaming crowd of denim
enthusiasts at Amsterdam’s brand new denim innovation campus, Denim
City during the first annual Global Denim Awards.

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“The Global Denim Awards 2014 is a new event, a pilot which pairs six
emerging designers, with no denim experience, with six of the world’s
premiere denim mills. It’s aim is to connect talents within the
industry to create a directional path for the future of denim design,
innovation, sustainability and craftsmanship,” explained Mariette
Hoitink, founder of fashion recruitment and consultancy agency HTNK,
who together with denim trade fair Kingpins, e3, and House of Denim,
HTNK created the debut award ceremony.

Dutch Designer Jonathan Christopher wins first Global Denim Awards

The selected nominees included Italian designer Stefano Ughetti,
Turkish designer Gizem Turn, London-designer Bhavesh Samji,
Amsterdam-based designer Fernanda Fernandes and Dutch designers
Jonathan Christopher and Anneloes van Osselaer. “The designers visited
the mills in Italy, Turkey, Spain and China and co-created with the
mill a capsule collection of five total denim looks. I can assure you
that they drove each other crazy at times. But they also fell in love
with denim and it must be in your DNA and that is what we looked for,”
added Hoitink, who helped pair the designers with the denim mills.

Each designer participating in the award ceremony had been tasked with
the challenge of creating five complete denim looks. Barbara Gnutti,
exports manager for Italian vertical denim mill ITV Denim, was paired
with Jonathan Christopher, which turned out to be a match made in
heaven.
“I am so happy we were given this opportunity. Jonathan is an amazing
guy, I have become best friends with him over these past few weeks,
even my colleagues make fun of how close we have become.”

“We have been working together for the past three weeks creating his
collection, but the time just flew by. He was a pleasure to work
with. He really knew what he wanted, he just walked around our factory
in Italy selecting the types of denim he wanted. Luckily his requests
were easy to to do, as we are Italians. We always say yes to any
request, and then see if it is possible to do. I am very excited about
his work, and share his feeling of excitement.”

ITV Denim: Jonathan “was a pleasure to work with”

Hailing from Rotterdam, the Netherlands, Christopher graduated from
the Willem de Kooning Academy in 2009. He went on to earn his master’s
of fashion design at ArtEZ Fashion in Arnhem, graduating as part of
Generation 12. His collection caught designer Marc Jacobs’ eye and he
was selected as one of five finalists for Designer for Tomorrow by
Peek and Cloppenburg. Since then he has held expositions for his work
around the world and in addition to working on his own brand, he also
works freelance for brands such as Karl Lagerfeld.

Christopher says his collection was inspired by the urban nomad. “The
Nomadum collection gives a look in the different worlds of nomads.” He
used denim combined with alpaca wool to create a bomber jacket, for
example, a time consuming process which took 6 hours per panel to
make. He also created a denim bomber jacket, one he liked so much that
he ended up crafting a version for himself to wear during his
collection presentation to the judges.

Goldschmied, who was one of the four judges for the debut award
ceremony along with Jason Denham, founder of denim label Denham, Rene
Strolenberg, co-owner of denim store Tenue de Nimes and Norma Quinto,
managing director of Berlin based consultancy Quintoemilio GmbH, were
given the difficult task of selecting the winner. “It is absolutely
true that we had a difficult job in making a decision,” said ‘the
Godfather of denim’.

“I would have liked to give an award to everyone because I think they
put so much passion and energy into this project and they made this
project successful.” However, in the end there could be only one
winner. When asked if he was disappointed he did not win, Samji
laughed and said that just being a part of this project was already an
incredible experience for him. The London College of Fashion graduate
revealed that he had never thought of working with denim prior to
working on this project. “It really made me think about denim in a new
way.”

Bhavesh Samji: “I never realized how big the denim industry
really was before this project”

“I never realized how big the denim industry really was before this
project…this type of challenge limits your creativity to a certain
extent, but also makes you think of how to use fabrics in innovative
ways,” he adds. The competition also helped him see the commercial
side of the denim industry, and realize how denim is a viable fabric
to everyone. It helped him push his boundaries as a designer, to see
what denim really could be. “I liked being pushed to use it, and in
the future I will definitely be more open to incorporating it into my
work.”

The Global Denim Awards also celebrated the denim mill which produced
the best fabric during the competition, which went to Turkish vertical
denim mill Bossa. “We recognize the amazing job they have done in
sustainability and their ongoing determination to succeed. They
invested a lot of money and resources into the project.”

“Everything we are doing is a dream,” said Andrew Olah, founder of
denim trade fair Kingpins on the Global Denim Awards. “You could not
even imagine something like this, unless you are a dreamer.”

Photo credit: Simon Trel

After Black Friday led to a weekend long shopping bonanza in the UK,
consumers continued to splash out during Cyber Monday, although their
appetite for online bargains had noticeably weakened.

IMRG, online retail experts, estimate that close to 451,000 pounds were
spent per minute during Cyber Monday, bringing the total spend close to 650
million pounds, which is a 26 percent increase from last year and making it
one of the busiest online shopping days yet.

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Black Friday online sales overshadowed Cyber Monday in the UK

However, this amount was overshadowed by the estimated 810 million pounds
spent online by UK shoppers on Black Friday, as the borrowed retail holiday
stand to take the top spot as largest shopping day of the year from Boxing
Day, the day after Christmas, once store sales have been taken into
account.

Last week Friday saw UK shoppers jump online to snag deals offered by
retailers for the day, with a number of websites crashing, including John
Lewis, Net-a-Porter and Topshop, as they were unable to cope with the
demand. In comparison, most retailers websites were functioning normally
during Cyber Monday, which was previously coined as the day to shop online
by American industry body the National Retail Federation in 2005 to
encourage consumers to shop online.

Data gathered by online shopping tracker Postcode Anywhere also notes a lag
in online orders placed on Cyber Monday in comparison to Black Friday.
According to the figures, 267,370 orders had been registered by 6 pm on
Monday night, which is more than last year but less than the 404,835 orders
logged by the same time on Black Friday.

“The Black Friday sales saw Britain’s most savvy shoppers logging online in
the early hours to secure the best bargains and spend their cash,”
commented Guy Mucklow, Postcode Anywhere’s chief executive. “It is clear
that because many of those deals spanned the payday weekend, many shoppers
were already spent by the time Cyber Monday landed.”

With improved delivery services, click and collect services and improved
online connectivity, Cyber Monday has lost some of its appeal as the top
online shopping day of the year as more consumers leave their shopping
until the last minute.

Mintel, market analysts predict that the UK total online spend during
Christmas could hit 4.7 billion pounds, whilst Experian expects next week
Monday, also known as Manic Monday to see British shoppers spend close to
470,000 pounds a minute, with more and more consumers have a great
confidence in pre-Christmas delivery.

Dutch designers Jonathan Christopher and Nanna Blaaderen were named the
winners of the 2015/2014 International Woolmark Prize regional finals for
Europe during an event held in Antwerp on Monday. Jonathan Christopher was
hailed as the winner of the men’s wear category and Nanna Blaaderen the
winner of the women’s wear category.

“I had no idea I would win. Nobody had any idea. You have no expectation of
what the jury is looking for, or expects,” said Christopher to
FashionUnited NL on winning. “I think I eventually won, because I want to
take the use of wool in a completely new direction. I used wol denim and
that was quite difficult to find. I must have placed about eighty
or ninety calls to different wool suppliers and denim suppliers.”

“You feel like you are walking on clouds when you are here,” added
Blaaderen. “It was a great honor to be nominated, so the atmosphere was
quite pleasent and grateful. I told myself a few times to really enjoy this
moment because you are unlikely to experience it all again.”

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The two winners were both awarded 50,000 Australian dollars (24,500 pounds)
to further develop their collections for the next stage of the competition.
Christopher and Blaaderen will go to compete in the global finals together
with the British Isles winners Agi & Sam and Teatum Jones which take place
in January and February 2016.

The winner of the Woolmark Prize will be awarded with an additional
100,000 Australian dollars (29,000 pounds) and have their collections
stocked at international retailers including Harvey Nichols, Joyce , Saks
5th Avenue, 10 Corso Como, David Jones and online at My Theresa and
Matchesfashion.com.

Gucci comes full circle

November 4, 2019 | News | No Comments

It has been nearly six months since Gucci replaced its creative director
Frida Giannini with its then accessories designer Alessandro Michele. It
was a highly publicised change of guard, with an acrimonious split between
Gucci and both its creative and financial directors, after the house
suffered consecutive sales losses and lukewarm receptions to its
collections. Now that a full season has passed, the Florentine fashion
house has come full circle and confidently turned its image around with its
new autumn winter 2015 campaign under Michele’s full creative control.

Back in January during men’s fashion week the industry was reinvigorated by
Michele’s unofficial debut but it was not until his first official
womenswear collection in Milan in February that a clear parallel could be
seen with the men’s; sharing a new sultry but understated sexiness that
referenced the 70s, but ultimately had a contemporary urban sensibility.

The new campaign issues a new era for Gucci, and quietly affirms its
prowess as one of the world’s leading luxury brands. Michele
stated: “Through this collection I tried to record not merely the present,
but the threshold between the ‘no longer’ and the ‘not yet’,” referencing
the quote included with the campaign imagery by Italian philosopher Giorgio
Agamben. The Agamben quote states, “Those who are truly contemporary are
those who neither perfectly coincide with their time nor adapt to its
demands.”
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Maiyet honoured for ‘social good’ practices

November 4, 2019 | News | No Comments

London – US-based fashion brand Maiyet, known for it celebration of rare
artisanal skills from places such as India, Indonesia, Italy and Peru, has
been awarded the coveted Butterfly Mark for its committed to quality,
craftsmanship and responsible sourcing.

Awarded by Positive Luxury, the organisation that communicates and
celebrates luxury brands’ sustainable actions, the Butterfly Mark is a seal
of approval that enables consumers#### Title to recognise a brand as being
trustworthy, as well as showcasing a brands commitment to people and the
plant, through sourcing traceability policies and community development
activities.

Positive Luxury CEO and co-founder Diana Verde Nieto said: “The
commitment Maiyet has to supporting master craftsmanship worldwide and
putting social good and ethical sourcing at the heart of their business,
whilst upholding the quality and aesthetics of a luxury fashion brand, is
incredible. The brand is proof that doing good and doing well can go hand
in hand.”

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Maiyet CEO and co-founder Paul van Zyl added: “We are deeply supportive
of Positive Luxury’s ambition to recognise global luxury brands who are
committed to positive and sustainable social change, and we are honoured to
have been awarded the blue butterfly mark as a symbol of our
partnership.”

Other fashion brands who have been awarded the Butterfly Mark include
Alexander McQueen, Ada Zanditon, Abury Collection, Beach Candy and Beulah
London.

Gucci geek chic sparkles in Milan rain

November 4, 2019 | News | No Comments

Alessandro Michele’s second womenswear
collection since taking the creative reins at Gucci was unveiled to rave
reviews on Wednesday as Milan’s Spring/Summer 2016 shows got off to a flier.

A collection immediately dubbed “geek chic” featured elements
including
oversized glasses of a kind last seen on 1970s librarians, pussy bow
blouses,
lots of berets, much intricate embroidery, including some on biker jackets
featuring as one of several androgynous pieces.
The overall feel was quirky feminine in line with the direction Michele
signalled with his first collection in February — but there was also
something almost perversely anti-glamour about it too.
One translucent dress was paired with what looked like an oversized pair
of
control pants.

It seems, however, that Michele can do no wrong at the moment and the
tone
of early reaction online was fairly rapturous with glossy magazine
commentators confidently predicting another season of waiting lists for the
hottest items.

Hollywood stars Dakota Johnson and Salma Hayek were among the Michele
fans
to brave the torrential rain in Milan to take in a show staged in a disused
old train platform.
With a chilly breeze sweeping down from the Alps, it was not the day to
be
strutting around in a diaphonous number but it was not until the courtesy
cars
started getting stuck in the mud outside that the models started to
complain.
In his show notes, Michele said he had drawn inspiration from the “Carte
de
Tendre”, an imaginary map charting the path to love that was published in
the
17th Century by French literary figure Madeleine de Scudery.
“Each object in the collection is offered up as a small atlas of
emotions,”
he says.
“A treasure chest of aesthetic references, a sentimental cartography in
which patterns, extraordinary craftsmanship and rarefied materials are
interwoven.”

Although Gucci is owned by French holding company Kering most of its
production and design are still Italian and the prospect of another sell-out
season for such a big player will come as welcome news for an industry which
entered this fashion week in upbeat mood.

A backdrop of strong sales at home and abroad and a revamp of Milan’s
fashion week infrastructure have contributed to the optimistic feel.
Michele, a shaggy-haired Roman, went from being an accessories designer
known only to fashion insiders to one of the biggest jobs in the industry
following the abrupt departure of his long-standing predecessor Frida
Giannini
at the start of this year.

Famously, he only had five days to finish off Giannini’s final
menswear
collection and barely a month to put on his first womenswear show in
February.
He pulled it off in triumphant fashion with a collection that bore many
of
the hallmarks of his own, eccentric personal style — best described as a
time
travel tapestry in which English civil war royalist meets California dropout
from the 1970s.
Gucci’s bosses had said they wanted a new direction to turn around the
brand’s flagging fortunes, and they got it. Now it seems he has delivered
again.

Business is booming

Italy’s textile and clothing exports, dominated by the high
value-added
fashion sector, hit a record high in July and the national fashion body
Camera
della Moda is anticipating growth of 5.5 percent in all sales in 2015.

For an industry that turned over 61.2 billion euros last year, that
translates to a lot of secured jobs and significant margins for new
investment.
“Italian fashion has benefited from a stronger dollar and a return of
confidence among European and American consumers,” said Gaetano Marzotto,
head
of the textile group Marzotto.

“It is true that in China, luxury products, watches and jewellery in
particular have seen a fall in sales due to anti-corruption measures, but
the
accessible luxury that characterises the made-in-Italy trademark have held
up
well.”
Giuseppe Angiolini, honorary chairman of the Italian chamber of fashion
buyers, says his compatriots appear to be falling in love with fashion
again.
“More than a recovery, I’d say it is an awakening,” he said. “Two years
ago
everyone was totally fed up with fashion. Now we are seeing customers’
desire
and interest is back.” (AFP)

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David Nieper launches sewing school

November 4, 2019 | News | No Comments

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Derbyshire-based womenswear label David Nipper has launched a new sewing
school to help address the textile industries skills deficit and to nurture
local talent by passing on its specialist skills.

The sewing school will be run by two of David Nieper’s most accomplished
dressmakers: Carol Shaw, with 14 years’ experience and Sue Cook with 27
years’ experience, both of which will be responsible for design room
sampling and advanced sewing techniques.

The fashion label, which was founded in 1961 prides itself on its
manufacturing in the UK, stating that it has never gone offshore to source
labour, and the sewing school is its way of passing on its specialist
tailoring and dressmaking skills to a younger generation.

In a statement, the fashion house points to research from the British
Fashion Council, which found that 60 percent of workers in fashion and
textile manufacturing are over the age of 40, and its goal with the new
sewing school is to help train up the next generation before the skills are
lost forever.

The 12-week course started this month with its first four trainees aged
from 18, including two school leavers and two more experienced women who
are changing career.

Carole Shaw, senior supervisor, David Nieper sewing room said: “Our
trainees will start by getting to know their machines and develop thread
control. They will learn dressmaking essentials including cross-stitch,
overlock, lockstich and bar tacking. We start with paper patterns to learn
the basic principles then progress to a range of different fabrics
including; cottons, silks, elastics and wools and learn how to work with
each.

“Many seamstresses in clothes manufacturing only make one part of a
garment e.g. a leg, arm or collar on a production line but our trainees
will benefit from learning how to make the whole garment. At the end of the
course we are hoping to offer jobs to trainees who have demonstrated a good
eye, good coordination and a good aptitude for creating fashion in luxury
fabrics.”

David Nieper looking to pass on specialist skills with new sewing
school

Bethan Kerry, a recent graduate from Swanwick Hall school in Derbyshire,
added: “We are learning such a lot, and although the patterns are
repetitive to start it is satisfying when you get the hang of it.

“At the end of the course it will be rewarding to actually make a
complete garment, as well as having developed a new skill and the
possibility of a job. Most jobs in fashion are in retail and it is very
difficult to find something like this that allows you to be creative.”

At the end of the 12 weeks, successful trainees will have the option to
take up a full time position in the David Nieper sewing room as junior
machinist or extend their traineeship.

Christopher Nieper, managing director, commented: “There is a critical
skills shortage in fashion manufacturing, made worse by relentless
offshoring in recent years. It’s crucial to nurture local talent and pass
these valuable dressmaking skills to the next generation.

“We are delighted to pass specialist skills to the next generation. Our
sewing school is only the start, there are many rewarding careers in
fashion manufacturing alongside sewing such as pattern cutting, fabric
cutting, knitwear and quality control.”

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London – Luxury retailer Burberry has been recognised for its ongoing effort to
become more sustainable and is included in the 2015 Dow Jones
Sustainability Index for the first time.

The admission to the Index lists Burberry as one of the top performing
companies under the ‘Consumer Durable and Apparel’ sector for Corporate
Sustainability in the world. “It is a great honour to be included in the
2015 Dow Jones Sustainability Index,” commented Burberry’s Chief Creative
and Chief Executive Officer, Christopher Bailey.

“I believe our inclusion reflects the real focus, importance and integrated
approach that we place as a culture on managing our business in a
responsible and sustainable manner – this recognition means a great deal to
all of us at Burberry.” Currently in its 16th year, the industry specific
and top-in-class ranking approach to its selection of companies sees the
Dow Jones Sustainability Indices act as trusted benchmarks for recognising
sustainable business practices as indicative of long-term shareholder value.

Launched in 1999 as the first global sustainability benchmarks, the Dow
Jones Sustainability World Index tracks and recognises the performance of
the top 10 percent of the 2500 largest companies in the S&P Global Broad
Market IndexSM.

Inexmoda, the fashion
giant behind Latin America’s largest textile and fashion trade fair
Colombiatex de las Americas as well as Colombia’s biggest fashion week
ColombiaModa recently launched a new B2C event, named as part of its five year plan to
reconnect both its local and international players to its ever expanding
fashion system. Held in the industrial heart of the county’s capital,
Bogota over the course of three days, FashionUnited took a moment to talk
to Carlos Eduardo Botero Hoyos, Executive President of Inexmoda to learn
more about BCapital and their plans to stimulate the fashion industry in
Colombia.

What is BCapital exactly?

“BCapital is our debut business to consumer fashion event in Bogota,
structured under main three pillars: BSmart, which is based on the idea of
sharing of fashion knowledge and consisted of 27 conferences held at 6
distinct locations throughout the city of Bogota, all open to the public;
BFashion, created around the series of fashion shows, flash mobs and
fashion shorts seen at the Centro Creativo Textura these past days and
BCool; combining all these themes into a lifestyle experience, with local
cuisine, films, shopping opportunities and beauty. We created an integrated
theme which is part of our long-term scheme to reconnect Bogota to its
fashion system.”

Why did you choose to host BCapital in Bogota, rather than the
self-proclaimed fashion capital of Latin America, Medellin?

“Inexmoda is a non-profit organisation founded over 25 years ago to promote
the Colombian fashion industry on both a national and international level.
When we looked at the total spend on fashion in Bogota last year, we
realised that the city alone accounted for close to 38 percent of the
country’s total spend on fashion, the highest percentage of all. But, the
city lacked an event like this linking its population directly to fashion.”

“Then when we looked at consumer spend per capita, we saw that Bogota was
in fact in fourth place, coming after other cities such as Medellin,
Barranquilla and Calli. So these factors inspired us to think of a
long-term strategy to help boost fashion sales in Bogota, whilst
reconnecting the city locals with the fashion system.”

How would you compare the understanding of fashion in Bogota to Medellin or
other cities?

“Well, there is a larger culture for fashion in Medellin than in Bogota, in
the sense that there are two major industry events in Medellin per year –
ColombiaTex and ColombiaModa and nothing of the sort in Bogota. But any
local or international fashion brand seeking to open up offices or
headquarters in Colombia always looks to Bogota first as their starting
point due to its size, location, population and consumer consumption. So we
wanted to find a way to reconnect this to our fashion system and events
like this facilitate that connection.”

“In general terms though, we see the level of fashion in Colombia
increasing every year. This year the designers who showed at ColombiaModa
presented speculator collections and continued to lift the bar for the
industry whilst functioning on a globalised level of excellence and
retaining the DNA strands of Colombia fashion, which is incredibly valuable
to their work. What I saw at ColombiaModa was incredibly positive for the
ongoing development of Colombian fashion.”

Was it easy for you to locate the correct venue to host BCapital
in?

“No, not at all. These types of initiatives always call for a lot work and
we spent a lot of time looking around Bogota for the right venue for the
event. There is also an increasing issue with travelling and mobility for
the citizens of Bogota so we to find that magical place which was
accessible to all and in the right creative area as well. That for us ended
up being the Centro Creative Textura.”

What expectations did you have for the first edition of BCapital? Would you
say that the event fulfil them?

“It was our desire to bring to life our dreams for BCapital, which we had
been planning and working on for over a year. We aimed to develop an event
for consumers that successfully expressed our expectations of reconnecting
them to the fashion industry and built on our goal of creating an
experience that combined the best fashion and lifestyle.”

“Yes, I do believe that we fulfilled our expectations – we held
fascinating talks in the city, we had beautiful fashion shows, we managed
to cultivate the locals who came and encourage them to experiment with new
types of fashion and beauty by putting them outside of their zone of
comfort in relatively unknown area of the city. Although BCapital is part
of our long-term goal of reconnecting local with the culture of fashion, it
seems like we slowly getting there. The city of Bogota was very welcoming
to us and to us hosting BCapital here as well.”

Did you find it difficult to approach local designers with your idea for
BCapital and get them on board?

“No, to be honest that was one of the easiest parts of the planning for
BCapital. Easiest in the sense that we were established as non-profit
organisation 25 years ago to help the local fashion industry thrive, so
with a history like that we have little difficulty approaching the
designers we wanted to participated in the event. In fact, I would say that
from all the planning for BCapital, getting the designers and local
retailers we wanted to participate was the least complex.”

What about your other brand partnerships for the event, such as those with
L’Oreal and Levi’s, were they keen to be a part of BCapital as well?

“That was slightly more difficult area for us, in the sense that companies
are always more wary of new initiatives and prefer to sit back and observe
the first editions rather than jump in with both feet. So in that sense we
really wanted to secure the best partnerships possible and are very happy
we were able to partner with L’oreal and have them provide all hair and
make-up services for an event in Colombia for the first time, as well as
our other partners such as Peroni, Choco Lynne and Punto Blanco. But all
the business who believed in our event from the start where present at
BCapital, which was great to see.”

The designers and retailers who hosted catwalk shows throughout the event
presented a mix of AW’15 collections and a few SS’16 collections – is there
a particular reason why?

“Well, our goal with BCapital was to create the ultimate fashion commercial
event for consumers. We mainly wanted designers and retailers to show
collections that our visitors would be able to purchase in store the next
day, or at our BPop-Up shop, rather than having them wait 6 months to be
able to buy what they saw. And considering that the fashion calendar seems
to be moving away from a fixed cycle of seasons we felt it was important to
promote current Autumn/Winter 2015 collections. As this is a B2C event, the
commercial viability of the collections shown was important to us.”

Now that BCapital first edition has ended, are the plans for a second
edition?

“Yes there is. The idea that we came up with at Inexmoda was to aline
BCapital as the top fashion event for the industry’s end consumer to be
held during the third quarter of the year, in the city of Bogota on an
annual basis. Next year’s edition, which will also be held at the Centro
Creativo Textura will continue to solidify the themes we have focused on
this year and continue to build on them as well. The event is part of our
five year plan, which focuses on launching numerous events to support the
growth of the Colombian fashion industry that we started last year at
Inexmoda.”

Image credit: Inexmoda

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